Apple's iPhone trade-in program reportedly headed to Europe
The iPhone maker is said to be bringing its swap-in iPhone deal overseas.
The "Reuse and Recycle" program, originally rolled out in August, let's users coveting that new model go into an Apple store and have their current phones appraised. Employees take water damage, hardware damage and screen condition into consideration when naming a buyback price. That credit is put on a gift card and applied to the price of a new iPhone.
For now, the program runs in the United States, though, according to 9to5Mac, about a third of all of Apple's retail stores are outside of the US. The program reportedly will roll out in the UK in the coming months, then in other European countries afterwards.
The intent is to drive up iPhone sales in Apple's own stores. The company's newest iPhone models, the 5S and 5C, have fared differently in the early goings. The gold version of the 5S, for example, was sold out until October, while the 5C has been more available.
The report comes on the same day that Applethe expanded availability of its two newest phones to more than 30 countries outside the US, including Ireland, Italy and Sweden.