Apple's brand moving up the ranks

The Mac maker captures the 20th spot in market research company Interbrand's Best Global Brands list, up four spots since 2008.

Apple's brand is getting stronger, according to the 2009 Best Global Brands list released on Thursday by market research firm Interbrand.

Calling Apple "among the most iconic of relatively young brands in the world," Interbrand moved it up four spots since its 2008 evaluation of the world's top 100 brands, from No. 24 to No. 20.

While many of the companies stayed near last year's ranking, the top five brands in the world did not move at all from 2008's report : Coca-Cola, IBM, Microsoft, General Electric, and Nokia.


Other brands on the list naturally include McDonald's, Google, Toyota, Intel, Disney, Mercedes Benz, Honda, and Samsung.

About the author

Jim Dalrymple has followed Apple and the Mac industry for the last 15 years, first as part of MacCentral and then in various positions at Macworld. Jim also writes about the professional audio market, examining the best ways to record music using a Macintosh. He is a member of the CNET Blog Network and is not an employee of CNET. He currently runs The Loop.


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