Samsung Electronics isn't the only one stinging from today's overwhelming defeat at the hands of Apple; this is a massive blow to Google andtoo.
While the monetary damages are significant, they pale in comparison to the precedent set by this jury that Apple's design patents are valid and worth protection, giving it license to go after any company with a similar looking product. That's bad news for any company building an Android smartphone or tablet.
"This is a big loss for Google," said Roger Entner, an analyst at Recon Analytics. "There were actually two parties being sued by Apple. Google just wasn't named."
That Samsung will appeal the case is a virtual certainty, but that's beside the point. The decision will reverberate around the world, likely affecting the myriad of other cases being heard in multiple courts in different countries. Apple has another face-off against Samsung in an appeals case that more directly ties into Google and a patent over universal search, and Apple will be the one with momentum on its side.
So yes, the battle may rage on for another few years. But thanks to this decision, public perception will be on Apple's side. The decision was so lopsided that it has to make all of the other Android partners a bit nervous. While an appeal is an option, it doesn't look good.
"The verdict is certainly indicative of what could happen in future cases," said Brian Love, a law professor at Santa Clara University. "And certainly this is something that lawyers and managers of other Android partners are considering. They have to think about what their chances are for success now."
Samsung decried the ruling, warning it would hurt consumers.
"Today's verdict should not be viewed as a win for Apple, but as a loss for the American consumer," Samsung said in a statement. "It will lead to fewer choices, less innovation, and potentially higher prices."
It also vowed to keep fighting.
CNET also contacted Google for comment, and we'll update the story when the company responds.
Even as the legal machinations roll on, Android players may indeed start lining up to strike licensing deals with Apple.
Do any of them want to subject themselves to the kind of circus that Samsung has had to deal with? Samsung spent the last few weeks revealing all kinds of juicy details and pouring resources into a legal strategy that ultimately was fruitless.
Samsung is by far the strongest Android player, and had the resources to mount the best possible legal campaign. In addition, Google had been.
But if all of that wasn't enough, what chance does HTC or LG have if Apple were to begin looking elsewhere? HTC is already smarting from a loss with at the U.S. International Trade Commission, and isn't relishing another legal clash against Apple.
Another issue: Samsung's patents, which are essential to wireless standards and a core part of its defense, did little to sway the jurors. That's bad news for a lot of the major players, particularly Google, which spent $12.5 billion to buy Motorola Mobility in large part because of the exhaustive portfolio of patents in its arsenal -- many of which are related to essential wireless technology. Google is still poring through those patents now.
Apple, meanwhile, just won on several patents critical to the smartphone experience, from the "rubber band" effect that comes from scrolling down a screen to the pinch-and-zoom function on pictures, that it can now go out and enforce against the entire industry.
With many Android users already paying a license fee to Microsoft, and now needing to pay an additional fee to Apple, Google's free operating system isn't as free as it used to be.
"Google distributes Android for free, but the IP licensing costs -- from Apple lawsuits and Microsoft's successful IP licensing business -- are getting quite expensive," said Avi Greengart, an analyst at Current Analysis.
Well, there's always Microsoft and Windows Phone.
Update, 5:54 p.m. PT: Adds point about Samsung's use of essential wireless patents in the case and changes headline to reflect court's reduced penalty amount.