The overhaul of iOS will be the marquee attraction at Apple's upcoming WWDC, according to Deutsche Bank.
The note has a lot to say about the expected iOS 7 announcement.
We believe iOS is due for a material upgrade in order to freshen and reinvigorate the 'cool' factor around Apple's products. The general look and feel of iOS is 6 years old and is in need of an update and some spark. It seems clear that Jony Ive's fingerprints will be all over iOS7, which we expect to be the most significant iOS upgrade from a visual perspective.
Deutsche Bank also expects "updates to Passbook (as a precursor to mobile payments / fingerprint sensor authentication) and incremental improvements to Maps, Siri and iCloud."
Changes to OS X may take cues from the iOS touch interface to drive "greater cross fertilization of the user experience across both environments."
After WWDC, which begins June 10, new hardware will materialize, according to Deutsche Bank.
While we don't anticipate any meaningful iOS hardware announcements at WWDC, our checks indicate orders for the new iPhone are starting now for longer lead-time components. Specifically, we believe Apple is currently placing component orders for iPhone volume manufacturing to ramp in the August timeframe, suggesting they're on pace for a late September launch.
Deutsche Bank also mentioned that the iPhone 5 to iPhone 5S transition will be similar to the iPhone 4 to iPhone 4S, but "what is unique in this cycle...will be the introduction of a new lower-priced iPhone, which creates additional operational risk (around manufacturing cost ramps) and likely carries lower margins, creating the potential for a negative mix shift."
The investment bank concedes that the MacBook line may get an update but does not offer any comments on what to expect.
9to5Mac, on the other hand, claims it has spied new MacBook models.
Finally, note that RBC Capital Markets sees the iRadio Streaming Music Service coming. "This could be one of the more exciting launches at WWDC, as it would launch AAPL into the streaming music industry and enable the company to leverage its 'iAD' product to offer free (and premium) streaming radio service."