Apple released a software update for its Apple TV box Friday, adding iTunes Radio as well as features like playing content from iTunes in the cloud instead of your Airplay device.
The over-the-air update comes two days after the rollout of iOS 7, the computer maker's most comprehensive change to its mobile operating system since it was introduced six years ago. That added iTunes Radio to Apple devices like iPads and iPhones as well.
The new software for Apple TV also adds the iTunes Music Store to purchase music directly on the television and AirPlay from iCloud, which lets Apple TV play content from iTunes in the Cloud instead of your AirPlay device when possible, along with other updates.
Ahead of an event last week that unveiled the new iPhone 5C and 5S, reports first raised anticipation thaton deck after long neglecting the device from any significant refresh. But later, the company's TV plans for the event that might, among other things, let one person's Apple-purchased content stream on another person's Apple TV.
The $99 streaming box itself has been low on the company's totem pole since Chief Executive Tim Cook took over as chief two years ago. Recently, Apple TV's incremental improvements have been limited to bulking up with desirable channels, adding, Hulu Plus, HBO Go, Watch ESPN, and Sky News.
Updated, 11:33 a.m. PT: with details of additions with software upgrade.