Forecasting when the Apple TV will arrive has become a sport. Now one analyst is even saying 2015 -- or later.
And he cites some of the same reasons that. That is, Apple TV sales will be small unless Apple can find a way to integrate new TV services and content.
He did mention, however, that an updated Apple TV (the set-top box) should arrive in 2014 running Apple's new A7 processor.
But, wait, there's still hope for a real TV next year. Piper Jaffray analyst Gene Munster, speaking at a Business Insider conference, claimed it's coming in 2014.
He cited sources in the supply chain of manufacturers, which, he claimed, have been testing out components for a big screen TV.
Maybe consumers should just bet on an update to a set-top box for now. That seems to be a pretty sure thing at least.