The electronics giant is expected to launch its in-store product reservation system, Personal Pickup, for the iPhone 5 tonight at 10 p.m. ET, according to 9To5 Mac. Customers can access the system through Apple's store app or Web site between 10 p.m. and 4 a.m. each night to reserve available iPhone 5 inventory for the next day, 9To5 Mac said.
Apple has utilized reservations in years past. The system provides buyers with a way to secure a device without having to wait in line for long, or show up at a store that does not have the model they want in stock. Apple has also used the system with product launches, though it ceased that process due to a need for two separate lines at its retail locations.
Meanwhile, Apple earlier today said iPhone 4S by 1 million units but falling short of some analysts' estimates.over the weekend, topping the mark set by last year's
Apple wasn't immediately available to comment. We'll update this post if we get confirmation from the company on the reservation system.