It seems that celebrities and Apple are on a rare and peculiar collision course.
After the widespread publication of nude photographs allegedly obtained from iCloud accounts, Eva Longoria suggested that some Apple store staff were none too respectful of her privacy.
Speaking on "Access Hollywood" yesterday, the "Desperate Housewives" star claimed that Apple store staff had contacted her through an e-mail address and phone number on her Apple profile.
They didn't, she alleged, contact her about issues with her devices. Instead, she claimed, one Apple store staff member told her, "I made a dress. I want to send it to you."
Longoria said that on another occasion, someone from the San Antonio Apple store called her. She said she asked how they'd got hold of her number. The answer, allegedly: "I saw your phone number from your profile, I just wanted to call and say, 'hi, I'm a fan.'"
"There's a lot of privacy issues," said Longoria. Which is just what Apple doesn't want to hear on the eve of what may be its biggest product launch since the iPad.
I have contacted Apple to ask whether it had ever received a complaint from Longoria and, if so, whether there were consequences for an Apple store staff member. I will update, should I hear.
It's tempting to think that although Apple has denied that its security systems were breached in the nude-pictures attack, its brand name will now be constantly associated with a lack of privacy.
This "Access Hollywood" conversation was incited by a more general chat surrounding Apple, nude photos and the cloud. Longoria took the opportunity to air her own grievances.
It may well be that it is an annoying but occasional (and, arguably illegal) occurrence that store staff cannot help themselves and feel the need to contact stars. It may well be that Longoria's people contacted Apple and the matter was dealt with.
However, Apple, security and privacy are now, more than ever, linked. Some urge Apple to be more open about how it handles security and to involve itself far more closely with the security community.
But Longoria's intervention just adds another voice to a theme currently being played. "You can't trust Apple" is the very last chorus that the company wants to hear being sung again and again.
Especially by those who enjoy unreasonable, and sometimes desperate, adulation.