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Apple store goes offline; greeting goes international

The traditional English message has been augmented with the addition of the message in 17 languages.

Steven Musil Night Editor / News
Steven Musil is the night news editor at CNET News. He's been hooked on tech since learning BASIC in the late '70s. When not cleaning up after his daughter and son, Steven can be found pedaling around the San Francisco Bay Area. Before joining CNET in 2000, Steven spent 10 years at various Bay Area newspapers.
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Steven Musil
The Apple Store wants everyone to know what's going on. Screenshot by Steven Musil/CNET

Apple has taken its online store down this evening, and instead of just the usual "We'll be back" message, visitors are instead greeted with a rotating series of the message in 18 languages.

The tech giant doesn't seem to be in one of its traditional product release periods, so it's unknown why the store would be offline. We will update if something significant materializes.

In the meantime, checkout the gallery below of "We'll be back" messages and see how many languages you can identify.

Apple Store's new international greetings (photos)

See all photos

Update at 5 a.m. PT July 18: The store is back up, at least in the United States, with no visibly significant change. The mystery deepens.