The Apple Store is currently down, as iPhone 5-hungry consumers get ready to place preorders for the next-generation smartphone.
As is tradition before major Apple releases, visitors to the online store looking to purchase phones, MP3 players, or Macs are instead greeted with a message saying, "We'll be back." The downtime allows Apple to retool the site for the new product -- in this case, the much-anticipated iPhone 5.
The new phone, which was unveiled yesterday at an event in San Francisco, will feature a 4-inch Retina display and support for 4G LTE service. The iPhone 5 is expected to hit consumers' hands on September 21.
In addition to Apple's online store, the iPhone 5 is also, which is selling the long-awaited phone for $189.97, as opposed to the $199 price tag offered by Apple.
The company also-- devices unencumbered by carrier contracts -- although those offers are not expected to be available to consumers for a few weeks.