Apple snagged 20 percent of its iPhone buyers from Android

The iPhone maker also captured three times as many customers from Samsung as Samsung did from Apple, says a new report from CIRP.


Apple seems to be doing a good job at wooing customers away from other mobile platforms, at least according to a survey conducted by Consumer Intelligence Research Partners.

In a report covered Monday by Fortune, the market research firm found that 20 percent of Apple iPhone buyers between July 2012 and June 2013 jumped ship from an Android phone. Drilling down further, only 7 percent of Samsung smartphone buyers switched from an iPhone.

Among those who chose a different platform, Apple snared three times as many customers from Samsung (33 percent) as Samsung did from Apple (11 percent). Among total iPhone buyers, a full 42 percent of them upgraded from a previous model iPhone.

Samsung also proved adept at capturing first-time smartphone buyers and those from other Android vendors. Among smartphone buyers who upgraded from a feature phone, Samsung grabbed 37 percent, while Apple won just 26 percent.

Further, a full 43 percent of Samsung buyers had already owned an Android phone, but not necessarily a model made by Samsung. Samsung lured more customers from HTC, Motorola, and Nokia, while Apple snared more from BlackBerry.

Consumer Intelligence Research Partners culled its data from four quarterly surveys of smartphone buyers conducted from July 2012 to June 2013. Each survey reached 500 people who had bought a mobile phone during the prior 90 days.

Read the full CNET Review

Apple iPhone 5

The Bottom Line: The iPhone 5 completely rebuilds the iPhone on a framework of new features and design, addressing its major previous shortcomings. It's absolutely the best iPhone to date, and it easily secures its place in the top tier of the smartphone universe. / Read full review

About the author

Journalist, software trainer, and Web developer Lance Whitney writes columns and reviews for CNET, Computer Shopper, Microsoft TechNet, and other technology sites. His first book, "Windows 8 Five Minutes at a Time," was published by Wiley & Sons in November 2012.



Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

Hot on CNET

CNET's giving away a 3D printer

Enter for a chance to win* the Makerbot Replicator 3D Printer and all the supplies you need to get started.