Apple rolls out the iPhone displays

Apple and AT&T stores are starting to advertise the iPhone, promising "the wait is almost over."

The iPhone turned heads in downtown San Francisco on Friday, a week before its debut. Corinne Schulze/CNET Networks

It doesn't appear that Apple and AT&T hired window designers from Macy's for the iPhone campaign.

The first window ads for the iPhone appeared in the retail stores of both companies Friday. They're fairly simple, just a picture of the iPhone itself and reminding everyone that it's "coming June 29." AppleInsider spotted some larger ads in what appears to be a mall somewhere, but in busy downtown San Francisco, Apple and AT&T went for a more compact campaign.

Will there be more foot traffic or car traffic in front of this AT&T store next Friday? Corinne Schulze/CNET Networks

Those stores will be the epicenters of iPhone madness next Friday when the companies start selling iPhones at 6 p.m. If quantities are limited, maybe some of those in line will be content with display copies, which don't require nearly as expensive a data plan as the real thing.

Tech Culture
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    Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.


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