Apple retail stores will match reseller prices

Apple is reiterating that its retail stores are willing to match the prices of Macs and iPods sold by authorized outlets like Best Buy and Amazon.

Apple retail stores will match the prices of products sold by other authorized retailers. Caroline McCarthy/CNET News

Apple has started reminding its store employees that they have the authority to match the prices of other Apple resellers.

IfoAppleStore reported earlier Tuesday that managers at Apple retail stores can honor the prices for Macs and iPods posted on other authorized outlets like Best Buy or Amazon.com. This has always been Apple's policy, according to AppleInsider, but it sounds like the company wanted to make it crystal clear ahead of a holiday season in which consumers are expected to be bargain hunters.

Apple posted some information on its Web site on Tuesday about the deals it will be offering through its online store this Friday, otherwise known as Black Friday. The company is believed to be planning "aggressive" discounts for the so-called biggest shopping day of the year.

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