Apple rejects app for alleged iPhone image trademark violation

iPhone developers have often struggled to make sense of Apple's iPhone app store approval process. A recent rejection of a tool that saves Web pages for reading later is just as baffling.

iPhone developers have often struggled to make sense of Apple's iPhone app store approval process . A recent rejection of Instapaper Pro ($9.99 from iTunes)--a tool that saves Web pages for reading later--is just as baffling. The app has already been available in the store as both a free (iTunes link) and a paid app, but the latest 1.4 version was denied by Apple.

According to the author of the app, Marco Arment, Instapaper Pro 1.4 was rejected because of the "middle icon" in the graphic below.

Marco Arment

Arment writes on his Web site that the iPhone-like icon was designed by Joshua Keay for FileMagnet (iTunes link) and was "generously offered to me for Instapaper 1.4".

FileMagnet iTunes App Store

Arment goes on to say:

That's prohibited in the App Store because it depicts an iPhone, and Apple rejected Instapaper Pro 1.4 because of it.

Apple responded to Arment by stating:

We've reviewed Instapaper Pro and determined that we cannot post this version of your iPhone application to the App Store because of an Apple trademark image.

Citing this policy:

You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement.
 

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