Apple pushes iTunes for Valentine's Day (podcast)
Apple is promoting the modern-day equivalent of those romantic mix tapes by using iTunes to send songs or gift cards.
For decades people have been making mix tapes for their love interests. There was a time when that meant gathering up all your favorite CDs or vinyl albums to make a tape, but now it's easy to create a playlist in iTunes or any other music player.
This Valentine's Day, Apple is making it even easier. The company has a section on iTunes where you can purchase albums or collections of love songs for setting that special mood.
In a recorded interview, Alex Luke, Apple's director of programming and label relations, explains how you can give the gift of music whether it's a gift card, an album, or a custom playlist of special songs.
As you would expect, Luke doesn't recommend that you make a CD or give away files from your collection without purchasing a copy for your loved one. "The music you buy on iTunes is for personal use and when you gift it, you're gifting a copy for personal use so that's really the experience we're working to build."
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