Apple launches two iPhone ads to flaunt new features

The tech giant's new "Brilliant" and "Discover" ads home in on apps that let users solve complicated math problems, dim a lamp, and tune a guitar.

Screenshot from Apple's new iPhone commercial. Screenshot by Dara Kerr/CNET

Apple released a set of snazzy new iPhone commercials today dubbed "Brilliant" and "Discover" to show off various features and apps on the smartphone.

Choreographed to upbeat music -- the same as its recent iPad ads -- the commercials display the phone in a pair of hands that click, tap, and swipe through various games, apps, and videos.

"Brilliant" highlights how people can use the smartphone to pay for a Starbucks coffee with the Passbook app , use the scientific MyScript math calculator, and control the dimming of a lamp with the new Hue Lighting app. "Discover" focuses on Apple's maps app and also shows features like how users can tune a guitar with the smartphone and find new restaurants, music, and locations with numerous other apps.

The two ads are below:

About the author

Dara Kerr is a staff writer for CNET focused on the sharing economy and tech culture. She grew up in Colorado where she developed an affinity for collecting fool's gold and spirit animals.

 

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