Apple launches ad for 13-inch Retina MacBook Pro

The first TV ad for new 13-inch Retina MacBook Pro ad debuts, showing the display from all angles to underscore its wide viewing-angle attributes.

The 13.3-inch Retina Macbook Pro is 3.57 pounds and 0.75 inches thick, 20 percent thinner than the prior-generation MBP.
The 13.3-inch Retina Macbook Pro is 3.57 pounds and 0.75 inches thick, 20 percent thinner than the prior-generation MBP. Apple

Want to get a better look at all of the gorgeous angles of Apple's new 13.3-inch Retina MacBook Pro? A new Apple "Colors" ad does just that.


With "for the pro in all of us" as the tagline for the ad, it appeared during ABC's "Modern Family," as well as other shows earlier.

In the ad, Apple does a 90-degree pan and seems keen on showing the display from all angles to underscore the wide viewing-angle attributes of its IPS tech.

As a quick refresher, the just-announced 13.3-inch MBP has a 2,560-by-1,600 pixel density display. That yields 227 pixels per inch.

And can scale to a resolution of 1,680-by-1,050.

By comparison, the 15.4-inch Retina MBP announced back in June boasts a pixel density of 2,880-by-1,800, which translates to 220 pixels per inch.

It can scale to a resolution of 1,920-by-1,200.

Both come with latest Intel Ivy Bridge processors, 8GB of 1600MHz DDR3L memory and solid-state drives -- though the 13.3-inch model is not offered with a quad-core processor and discrete Nvidia graphics, like the 15.4-incher.

The 13-inch MBP starts at $1,699 with a 2.5GHz dual-core Intel Core i5 processor that can turbo boost up to 3.1GHz.

About the author

Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.

 

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