Apple job posting wants to 'refresh and refine' Siri

A new job posting at Apple suggests the company is looking to improve its voice assistant with some updated responses.

Josh Lowensohn/CNET

It's no secret Apple's still in the process of fine-tuning its virtual voice assistant Siri, and a recent job posting confirms there's still much work to be done.

The company is looking for someone to "refresh and refine existing Siri dialog," according to the posting for a Siri writer/editor, as well as expand what the software can do.

"Siri's known for 'her' wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways," the posting, which was spotted by 9to5Mac, reads. "The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment."

Apple purchased Siri and its iOS application in early 2010, and built it in as an exclusive feature for the iPhone 4S in 2011. The technology has since spread to the latest versions of the iPad and iPod Touch, along with hints that Apple plans to add it to OS X.

While notable during its release, the software has faced increasing competition from rivals, including Google, which has its own conversational voice features as part of Android and its own search app for iOS. Siri also attracted lawsuits from customers who felt Apple oversold its capabilities in TV advertisements.

Apple is notorious for keeping its strategic plans close to the chest, and not telling candidates the actual product or project they're working on until after they've been hired. With that said, Siri, Maps, and other software services are already out there in the wild.

Apple's last big update to Siri came in iOS 6, released in September. Apple added more information about movies, restaurants, and sports scores, as well as deep integration with Facebook.

 

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