Apple iTunes offers first full-length film

Having conquered music and video downloads, Apple Computer is apparently setting its sites on full-length films.

The Disney-produced "High School Musical," a 90-minute, made-for-TV production was recently made available for $9.99 on Apple's iTunes.

A move into films by Apple has been anticipated since the company started selling videos last October. After Apple CEO Steve Jobs became a Disney board member in January, a joint venture to offer films over iTunes almost seemed like a foregone conclusion.

Industry insiders said they could imagine a day when "Snow White" or "Dumbo" would make digital debuts on iTunes. No word yet from Apple on whether it intends to offer a full array of feature films.

An Apple spokesman was unavailable for comment.

Tech Culture
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Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at @sandoCNET.


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