Apple has begun airing three television commercials officially indicating the iPhone will ship on June 29th. At least two of the spots were shown Sunday night (June 3rd) during CBS' 60 minutes broadcast, and have also been posted to Apple's Web site. The three commercials are:
- "Never been an iPod" demonstrates Cover Flow scrolling, position-based switching between horizontal and vertical orientation, and video playback
- "Calamari" shows the Google Maps application locating a seafood restaurant, then calling it.
- "How to" an all-encompassing spot that shows the iPod function, an email message with photos, Safari browsing and accepting a phone call.