Apple insists that iPad Pro is now a computer
Technically Incorrect: A new ad suggests that iPad Pro does everything. Just like a Microsoft Surface Pro, perhaps?
Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Who would have believed it?
There was a time when Apple CEO Tim Cook wasn't uplifted by tablet/laptop hybrids.
Why, he even called the Microsoft Surface Book "diluted."
Perhaps he's coming around to the idea that a computer is whatever you decide a computer is.
I only mutter about this because Apple has just released an ad that suggests the iPad Pro is, indeed, a computer.
Here we see it going through various transformations with the help of various, not entirely cheap, add-ons.
The keyboard, for example, which can cost $169. Or the stylus -- I mean, pencil -- which, cha-chings at $99.
"Just when you think you know what a computer is," says the friendly voice, "you see a keyboard just get out of the way."
This is magical and revolutionary indeed -- should you never have seen, say, a Microsoft Surface Pro do something similar.
Naturally, the ad ends with a pithy thought: "Imagine what your computer could do."
You might think to yourself: "I do imagine this all the time. I use my imagination a lot."
Ah, but the ad isn't finished. It wants you to imagine what your computer could do if it was an iPad Pro.
At this point, perhaps you are confused because your tablet is an iPad Pro.
So you make an appointment with your psychologist.