Apple increases developer iAd revenue to 70 percent

Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.

Screenshot by Joe Aimonetti/CNET

Though it's certainly too soon to call iAd a failure, Apple has not been happy with the adoption rate of its advertising platform it has seen thus far. In February, Apple reduced the minimum buy-in for campaigns to $100,000 (down from $1 million at the iAd launch in 2010). It was also rumored at that time that the iAd revenue share percent would jump to 70 percent for developers.

Now, according to a report by AppleInsider, that jump in developer revenue has become a reality.

According to an announcement on Apple's developer center:

We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.
  • *The revenue share for the iAd Network is now 70% to the Developer.

With the share of revenues from iAd up 10 percent, Apple hopes to attract developers who have still been favoring the stalwarts in the mobile advertising game -- companies like AdMob, InMobi,, and others.

Apple's minimum buy-ins from potential advertisers has dropped steadily from the initial $1 million minimum to $500,000 last February, to $300,000 last July.

About the author

    Joe is a seasoned Mac veteran with years of experience on the platform. He reports on Macs, iPods, iPhones and anything else Apple sells. He even has worked in Apple retail stores. He's also a creative professional who knows how to use a Mac to get the job done.


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