Apple hires Yves Saint Laurent CEO Paul Deneve

With a nod to the luxury fashion world, the tech giant brings former YSL CEO on board to work on "special projects."

Apple's Palo Alto, Calif. retail shop. Apparently, Paul Deneve won't be working in Apple's retail division. Apple

It appears that Apple will soon be taking tips from a fashion insider.

The tech giant officially announced that it hired Paul Deneve -- the former CEO of luxury fashion goods company Yves Saint Laurent -- to work on "special projects," according to Bloomberg.

"We're thrilled to welcome Paul Deneve to Apple," Apple told Bloomberg. "He'll be working on special projects as a vice president reporting directly to Tim Cook."

Earlier Tuesday, AppleInsider reported on a tip it received that Deneve had been hired. The news source speculated that Deneve may be filling John Browett's shoes. Browett resigned from his position as Apple's retail chief last fall and the company has yet to hire his replacement. However, according to Bloomberg, Deneve won't be working on retail.

It's unclear what "special projects" entails. It could mean that Deneve might be working on Apple's design side or even on the company's rumored iWatch .

During an interview at the D11 conference in May, Cook said that he finds wearable computing "profoundly interesting" , but that "you have to convince people it's so incredible you want to wear it." Cook pointed out that most young people don't wear watches, so it would be the company's job to make them appealing.

CNET contacted Apple for comment. We'll update the story when we get more information.

 

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