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Apple grabs top U.S. retail sales spots in October

Apple secures 2 out of the top 3 desktop spots, in terms of retail sales, and 4 out of the top 10 notebook spots for computer sales in October, according to NPD Group's Stephen Baker.

Jim Dalrymple Special to CNET News
Jim Dalrymple has followed Apple and the Mac industry for the last 15 years, first as part of MacCentral and then in various positions at Macworld. Jim also writes about the professional audio market, examining the best ways to record music using a Macintosh. He is a member of the CNET Blog Network and is not an employee of CNET. He currently runs The Loop.
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Apple products have topped the list of the most popular computers sold in U.S retail in October, an analyst for market research firm NPD Group told CNET on Friday.

Apple

The recently introduced 21-inch iMac was the top-selling desktop for the month, Stephen Baker, NPD's vice president of industry analysis, said in an interview. Apple's high-end iMac 27-inch model took the No. 3 spot in the desktop category, he said.

"Apple gets a bounce whenever they come out with new computers," Baker said. "For the most part, October was a down month on the Windows side because [PC manufacturers] were working through inventory before the Windows 7 launch."

The company also took the top spot in the notebook category in October, with the $1,199 MacBook Pro, Baker said. Overall, Apple took 4 out of the top 10 positions for notebooks in U.S. retail for the month, according to Baker. In addition to the top-seeded MacBook Pro, Apple also secured the 8, 9, and 10 positions.

"[The $1,199 MacBook Pro has] always been a great seller," Baker said. "It's priced pretty aggressively for Apple, but to some extent, it also benefited from the same slowdown on the Windows side."

NPD has not released an official report on the sales data, and Baker declined to give CNET a rundown of the other computers in NPD's top-10 lists for desktop and notebook retail sales in the United States in October. It is important to note that while the NPD data includes online and retail stores, it does not factor in direct sales.

Sales of computers in October were obviously very good for Apple, but Baker doesn't feel that the so-called "halo effect" from the iPhone or iPod is what is driving sales. Rather, he points to the overall consumer experience.

"Over past few years, Apple has continued to gain share in the market, and there are a lot of ways to explain that," Baker said. "It could be the stores, the computers themselves, the iPod, or iPhone. I think it's a combination of all those things."