Apple gaining North American notebook share

Notebook buyers in North America continued to show interest in Apple's MacBooks and MacBook Pros during the second quarter of the year.

Apple's MacBook is taking share from competitors in North America. Apple

Apple's picking up notebook market share faster than any of its competitors in its home continent, according to DisplaySearch.

Market research figures released Wednesday have Apple's share of the North American market for notebooks, up from 6.6 percent to 10.6 percent in the second quarter of this year, compared to last year. Every other major notebook maker's market share was either flat or down, compared to the previous year, with market leaders Hewlett-Packard and Dell picking up just 0.3 percent and 0.2 percent, respectively, and Acer's share plunging 4.2 percent, including Gateway's totals.

The second calendar quarter of the year is generally a slow one, at least compared to the third and fourth quarters in the PC-buying year. Apple watcher Piper Jaffray thinks that the company will sell roughly 2.8 million to 2.9 million Macs during the current (third) quarter, an increase of 29 percent to 34 percent.

And that's without any new Macs being released during this current quarter, which earlier in the year seemed like a given. Now we expect new MacBooks in October, which could give Apple a boost as it heads into the holiday shopping season.

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