Apple design chief wants to work on...cups?

In an interview about working on the company's latest products, Apple design chief Jony Ive notes that he'd like to design cups. Yes, those cups.

Apple's Jonathan Ive.
Apple's Jonathan Ive. Apple

Before coming on board at Apple, Sir Jonathan Ive was designing and pitching toilets as part of consultancy outfit Tangerine.

It appears the man, who has since designed the iMac, iPod, iPhone, and iPad (to name a few) sees an opportunity to put a dent in the drinking cup industry as well.

In an interview alongside fellow Apple Senior Vice President Craig Federighi (who leads Apple's software teams) with USA Today, Ive noted that he'd "like to design cups" if he were not designing gadgets for Apple.

The casual remark came at the end of a rare interview with the two execs, who also spoke with Bloomberg and are pushing the benefits of the internal collaboration within Apple since its top-level reorganization last October.

Such collaboration led to the new fingerprint-scanning technology found in the company's iPhone 5S, Federighi told USA Today.

"You can't get this without working cross-functionally," Federighi said, adding that it could have been botched if done with too much bravado. "You know, you're going to have some big message saying 'Scanning!' and buzz-buzz-zzz-zzz later it says 'Authenticated,' blink-blink-blink, with 10 seconds of animation...Ultimately we realized all that had to disappear."

The interview comes hours before Apple's new iPhones go on sale. In the US, that begins Friday morning.

You can read the whole interview here.

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