Apple debuts new iPhone 5 ads: Thumb, Physics, Cheese, Ears

Apple taps Jeff Daniels, the actor who plays a news anchor on Aaron Sorkin's "Newsroom," to be the voice of the iPhone commercials.

Jeff Daniels on "CBS This Morning."
Jeff Daniels on "CBS This Morning." CBS

Apple's first ads for the iPhone 5 have surfaced, featuring the voice of Jeff Daniels, also known as Will McAvoy, the fictional news anchor of Aaron Sorkin's HBO show "Newsroom." It's unlikely Apple hired Daniels because of his1994 starring role in "Dumb and Dumber."

Daniels' character on the show is a flawed, mercurial TV news man who at heart wants to change the world, a description that could have been applied to Steve Jobs in his domain.

Daniels' McAvoy is idealistically dedicated to getting at some form of truth, and Apple to some form of perfection in its products.

After more than 30 years of existence, Apple is less idealistic, but nonetheless a game-changer with an eye on creating a brand and products that have lasting impact and deliver gargantuan financial results.

With Jeff Daniels as the new voice of Apple -- remember Richard Dreyfuss, who narrated the iconic "Think Different" ad in 1997 -- Apple has found a better messenger than legendary film director Martin Scorsese , who was enlisted by Apple recently to act in a Siri commercial that came and went very quickly.

Check out the ads:




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