Apple cures the common cold and other stuff

Rumors of a "revolutionary" manufacturing process make the rounds--and this time the hype is off the charts.

Seth Weintraub of 9to5Mac, a blogger with good sources within the Macintosh community, is reporting that Apple has invented a new manufacturing process for MacBooks.

"It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade. The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers and jets of water to carve the MacBooks out of a brick of aluminum. (Yes, this sounded a bit crazy to us as well. But our source is adamant so bear with us. He says Apple has built a manufacturing process that would make Henry Ford proud.)"

Henry Ford? Yowza.

At the same time, Mike Schramm from TUAW.com writes that Nvidia is offering sneak peeks of the product to employees. He speculates that the units may include "some extra Nvidia power," presumably to turn the MacBook into a more serious game machine.

Something up his sleeve? CNET News

Of course, some or all--or none--of the above may be accurate. The hype cycle always works the Mac faithful into a lather, and this time the meter is simply off the charts. The "brick," as it's being referred to, may shape up to be quite the story. (And Apple definitely could use a different narrative after a steady stock decline topped off by a phony Steve Jobs rumor.) But if the breakthrough isn't as revolutionary as the early leaks suggest, will we be talking about the brick the way we now recall the Segway? Just wondering.

 

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