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Apple confirms Grand Central store opening Friday

The new flagship store will be integrated into Grand Central's east and northeast balconies overlooking the main concourse.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
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Roger Cheng
The Grand Central Apple store today. The official opening is on Friday. Roger Cheng/CNET

Apple confirmed today that it will open its Grand Central store Friday morning.

The store will have a unique look, integrating Apple's typically modern polish with the classic look of Grand Central station. It will occupy the east and northeast balconies of the terminal, overlooking the main concourse.

The store will almost certainly be considered Apple's flagship location in Manhattan, which already has four other eye-catching stores on Fifth Avenue, the Upper West Side, SoHo, and the Meatpacking District. The Grand Central store, however, is the only one with a guaranteed flow of consumer traffic as countless commuters head in and out of the city.

Apple said the store will have two Genius Bars and a personal pickup area, allowing consumers to order products through the Apple Store app and pick them up once they reach the station. The company said the store will offer new 15-minute Express Workshops for consumers on a tighter schedule. It also boasts the largest personal setup area, as well as a room for personal training.

There will be 315 employees at the store, the company said.

The Grand Central store is just the latest in a chain of more than 360 Apple stores in 11 countries. The stores have become an important extension of Apple's brand, as well as another revenue source for the company.

Check back on Friday for full coverage of the grand opening.

Updated at 10:48 a.m. PT:Mi> with photos.