Apple's iTunes Store doesn't actually turn, but Apple seems keen on getting the party started a little early.
In honor of the occasion, the company has sent journalists a digital keepsake of sorts: 100 handpicked songs and a physical copy of the digital timeline it.
The package even comes with a thank you note from iTunes and iCloud chief Eddy Cue:
When Apple introduced the iTunes Store on April 28, 2003, we thought if consumers had a great, legal way to download music they would embrace it -- did they ever. Apple was floored, as were the labels, when customers bought over 1 million songs during the first week. And now, 10 years later, we continue to be amazed by how much customers love the iTunes Store, with more than 25 billion songs sold.
Apple loves music and strives to provide customers with the most innovative features and services on iTunes. We are all very proud of having such an incredible selection of legendary musicians on the iTunes Store and take great pride in exposing music fans to new and emerging artists.
We've put together a compilation of 100 songs that represents milestones throughout the history of iTunes and shows just how far we've come. I'd like to thank our customers, label partners, and artists for being part of such an incredible decade.
Here's an "unboxing" of sorts:
Update, 5:20 p.m. PT:Some of you have been asking for the whole track list. Here it is in PDF form, and -- yep -- Coldplay's on there four times: