Apple closer to opening 'iconic' 'flagship' San Francisco store

The iPhone-maker got approval from the city's planning commission to open a silver, light-filled, box-shaped retail store in the Union Square shopping district.

The proposed design for Apple's new San Francisco retail store. Foster + Partners

Apple is known for opening haute-design retail stores. There's the massive glass cube in New York City, the high-columned facade in Berlin, and the futuristic transparent cylinder in Shanghai.

The company announced last May that it was planning to open the mother of all retail stores in San Francisco -- near its Silicon Valley home base. Of course, projects like these must go through copious planning meetings, blueprint revisions, and city approvals.

But now, Apple is now one step closer to its vision. The San Francisco Planning Commission voted to accept Apple's plans (PDF) for its new store in the city's Union Square shopping district, according to 9to5Mac.

Apple already has a retail store in the area, but the new store would be bigger and fancier. Designed by Foster + Partners, it would be a two-story, silver, box-shaped building with a floor-to-ceiling glass facade and light-filled walls. The new store would also reportedly employ 50 more people than its current store, which has 350 workers.

An Apple spokesperson said the new store would be "a flagship" store and become "more iconic than the glass cube in New York City," according to 9to5Mac.

While Apple is well on its way to getting the project off the ground, it still must be approved by San Francisco's Board of Supervisors.

CNET contacted Apple for comment. We'll update the story when we get more information.

Here are some more renderings of the proposed store:

Foster + Partners
Foster + Partners
Foster + Partners

About the author

Dara Kerr is a staff writer for CNET focused on the sharing economy and tech culture. She grew up in Colorado where she developed an affinity for collecting fool's gold and spirit animals.

 

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