Apple buys e-book recommendation engine, report says

The tech giant's potential purchase could help it compete in an area dominated by Amazon's prized e-book business, according to TechCrunch.

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Apple may be upping its e-books game with the purchase of a book-analytics company, TechCrunch reported Friday.

The company has bought BookLamp, a service that generated e-book recommendations for buyers based on a natural language analysis of books they'd read in the past, an anonymous tipster relayed to TechCrunch. Details from the tipster suggested that the price tag was between $10 million and $15 million and the purchase was meant to better position Apple against Amazon, which applies a recommendation engine to all its products.

When asked to comment, Apple replied with the following statement and provided no further details:

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

BookLamp no longer has an active site. Instead, it has a farewell page that indicates the site "will no longer be available as our company evolves its mission."

About the author

Donna Tam covers Amazon and other fun stuff for CNET News. She is a San Francisco native who enjoys feasting, merrymaking, checking her Gmail and reading her Kindle.

 

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