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Apple App Store gets search boost

Apple says iOS users will be better able to search for and browse through categories and subcategories of apps.

Lance Whitney Contributing Writer
Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on Windows and another on LinkedIn.
Lance Whitney

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Apple has several improvements in store for the App Store. CNET

Apple is adding several new features to its App Store designed to help people more easily find the apps they want.

Announced Monday at Apple's Worldwide Developers Conference, one new feature will bring a new Explore tab to help people find specific apps. Another feature called "trending searches" will allow users to follow and tap into the most common app searches. Users will also see related searches and be able to more easily view the latest search results through a continuous scrolling list.

Apple itself will try to better highlight what it considers the best apps by tagging them with an Editors' Choice logo.

Developers and users alike will benefit from other App Store enhancements.

Developers will be able to create app bundles so that users can buy multiple apps in one shot. With app preview, developers will be able to show short videos of the features in their apps so that users can better judge if an app is worth downloading and buying. And through a beta program called TestFlight, developers can invite select users to test their apps.

The new and improved App Store features will appear this fall.