AOL has launched a network of blogs that will offer original commentary and news about eight large publicly listed companies in its first joint effort with Weblogs Inc., which AOL purchased last year.
The network, dubbed Blogging Stocks, will initially cover Time Warner, AOL's parent company, as well as Google, Yahoo, Microsoft, Apple, eBay, Wal-Mart and General Electric. More companies will be added later.
The network will be editorially independent and will be integrated into AOL Money & Finance.
Bloggers include financial professionals, analysts, current and former journalists and "dedicated investing enthusiasts," AOL said. They will not make investment recommendations or provide personalized investment advice, the company said.
Financial news sites are hot. Last month, Google launched its own finance Web site in a direct challenge to the longstanding and popular Yahoo Finance site.