AOL gets widgety with Goowy acquisition
Acquisition is next step in a nearly yearlong partnership. The Time Warner unit plans to use Goowy's technology for interactive widget ads.
AOL announced on Monday that it has purchased Goowy Media, a company that has created technology for widget creation and analytics reporting. AOL has been partnering with Goowy since early in 2007; financial terms of the acquisition were not disclosed.
To consumers, Goowy is best-known as the parent company of Yourminis, a .
But the Time Warner unit's aim with Goowy is more likely on the advertising front. AOL recentlyto bolster its Madison Avenue street cred; the former online-service powerhouse has been attempting to reshape itself as a digital-media company with profits stemming primarily from advertising, not subscription revenues.
AOL stated in a press release on Monday that Goowy's technology will be used in part for widget-based advertising, providing both more interactive content and detailed statistics on where and how the widgets are being used.