AOL.com spins into broadband portal
New AOL.com tries to be a portal for broadband users... again.
AOL's going at it again.
America Online today launched its redesign of AOL.com. The site, available to members only, looks Flashy. Users can pick the content they want in each "box" on the site. The boxes themselves can be dragged and dropped to other areas. Users can watch video clips form TV shows and listen to songs.
An AOL spokeswoman said the site is geared towards broadband users, since it's primarily coded in Macromedia's Flash technology. An HTML version is due out later.
AOL has a long history of batting its most under-used asset from being a place holder to a proposed Yahoo-killer. Now that online advertising is back in vogue, AOL.com is making a bamboo snap back to being a Web portal.