Antiviral marketing: Kaspersky and me
Russian security vendor Kaspersky turns to YouTube for funny, edgy advertising campaign.
Talk about viral marketing (or, in this case, antiviral marketing). Someone's gone and made a rap video about the Kaspersky Internet Security suite and posted it to YouTube. And they're not alone. Security vendor Kaspersky is running a contest in the U.S. and Canada asking you to make a video and then upload it to a special YouTube page with appropriate tags. Every entrant will receive a "I had worms" T-shirt from Kaspersky and also be entered into a grand prize drawing for a chance to win a trip to Russia, Las Vegas, or an ocean cruise. Runners-up will win either a 42-inch TV, an Apple iPhone, or a Sony Camcorder.
So far, there are only two professionally produced videos on the Kaspersky YouTube page. One is an older man and a younger man seated on a park bench with a bunch of pigeons.
The best, however, is a rap song, "Packin the K," which includes such memorable lines as:
We put the hurt-sky
We use Kaspersky
We use the K!"
"When I'm packing the K
He's attacking like a dog
So you feel safe
When you're writing your blog"
Kaspersky isn't alone. Earlier this year, Symantec announced afor its Norton 360 product. That context ends next Monday. The Kasperksy contest, which includes a starter kit of images for use in the video, runs until December 1, 2007.