Anti-abuse ad displays special message just for kids

Advertisement uses lenticular printing to show different anti-abuse messages depending on the viewer's height, and could help empower abused children to seek help.

A new spin on an old printing technique could empower abused children to turn in their aggressors. Screenshot by Christopher MacManus/CNET

When you're young and observing or experiencing abuse, especially when it involves people close to you, it can be hard to find the strength to talk to someone about it. An innovative new advertisement could help direct children -- without alerting their parents or others who may be threatening them -- that there's a way to seek help.

Spain's ANAR Foundation (Aid to Children and Adolescents at Risk) created an anti-abuse ad that uses lenticular printing to display two pictures that differ based on the viewer's height. The group created the ad to reach abuse victims who might be accompanied by their aggressor.

The lenticular printing technique combines two images and utilizes lenticular (biconvex) lenses that can display, depending on the observer's viewing angle, a single picture. Upon viewing this ad, an average-height adult sees a general anti-child abuse notice, while those under 4.5 feet tall see a much more startling image of an abused child, as well as a specialized message and a phone number that can provide help.

U.S. and Canadian citizens wishing to report child abuse can call The Childhelp National Child Abuse Hotline at 1.800.4.A.CHILD (1-800-422-4453), which is available 24 hours a day, 7 days a week.

 

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