Another Sony mystery product

Anyone care to guess?


Of all the companies that have caught the mystery marketing bug, Sony is quickly becoming the most prolific perpetrator. In fact, the campaign tactics may be too secretive for their own good. The Sony "Rolly," for example, still has people guessing what it's all about even after the product was officially unveiled.

Its latest entry is equally baffling. A teaser page on Sony's Japanese Web site offers virtually nothing other than an obscured photo and the obligatory "Coming soon" tag line. (We're thankful that they at least spared us the cliched countdown clock.) Engadget speculates that it could be an all-in-one PC, which wouldn't be a bad idea considering all the coverage that Gateway got with its version this week, but it's really anyone's guess.

And here we are, once again, getting suckered in.

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