Another day, another social start-up for Google

SocialDeck becomes the latest start-up to join Google, as the search giant works feverishly over the summer months to build out its social-technology portfolio.

Google has bought an awful lot of companies in 2010, but it hasn't been hard to spot a theme to its purchases over the last few months.

Inside Social Games spotted news posted on the home page of SocialDeck, a mobile-game developer, that Google has acquired the company for an undisclosed sum.

"We're super excited to announce that someone found our social games as fun as you have--in this case, that 'someone' is Google," the company wrote.

SocialDeck has created mobile games, such as Pet Hero, and Shake and Spell, on the back of a "social-gaming platform technology" it developed. Sound familiar? Perhaps that's because Google has bought two other social-gaming companies-- Slide and Jambool --in just the last few weeks.

Anyone who follows Google closely won't be shocked at the notion that the company is clearly building out the social-media portfolio it found itself unable to develop in-house over the last several years. Paid Content laid it out nicely over the weekend, producing a chart showing that Google has concentrated its acquisition activity on its core business--search--and the business it would most like to be in--social.

About the author

    Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.


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