Twenty dollars gets your rave-worthy slide shows burned onto DVDs and sent to friends and family members. To go hand in hand with that, the service has also bolstered resolutions two-fold, bumping up the respectable 432x240 videos to 864x480 while simultaneously increasing the frame rate from 15 to 24 fps--the same as a movie projector.
The larger sizes come at a price though. The extra resolutions cost an extra $5, but can be applied to previously created shows. That extra resolution is most noticeable on big-screen TVs and computer displays. The company is making these larger videos available in one of two formats--an ISO file that can be burned straight to DVDs to be playable in set-top boxes (using a program like Nero), as well as a QuickTime MOV file that can be squirreled away on your hard drive or sent to friends using large file transfer and hosting services.
The folks at Animoto have put together a really useful head-to-head demo here, where you can see the standard versus premium videos right next to one another. Below is a still capture from the same shot.