The "Digg Version 4" relaunch, following an alpha test, was.
In order to maintain relevance in a world where users' individual "social graphs" on Twitter and Facebook bear a significant weight on news consumption, the new Digg promises a custom experience for individual users rather than the "old" Digg and its domination by a powerful clique of avid users. While this model had created a staunchly loyal army of Diggers, it wasthat it needed to fuel growth.
The significantly smaller Reddit, which was , has been making headlines of its own lately foragainst its parent company's wishes.
We're looking into this and will report more when reliable information is available.