Angry Birds theme park game may not anger Rovio

Window of the World transformed Angry Birds into a real-world attraction without permission from the game's designers. But according to reports, Rovio is looking to partner up.

Angry Birds attraction
At a theme park in Changsha in south China's Hunan province, tourists play a real-life version of Angry Birds adapted from the popular mobile game. De Lu/Featurechina/Newscom

It looks like Angry Birds developer Rovio is thinking, "If you can't beat 'em (by firing one of those toucan-beaked boomerang birds at them in court), join 'em.

It's not a big scoop that Angry Birds is already an international phenomenon complete with multiple sequels and lots of merchandise .

When reports circulated that the Window of the World theme game in Changsha, China, launched a real-life version of the game this month, legal action from Rovio seemed inevitable.

However, rather than sending an exploding black ball of feathers into Beijing, Rovio is reportedly looking to partner with the theme park to make the attraction legal--as long as everyone involved can get their beaks wet.

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PCWorld quoted Daisy Yang, a spokeswoman for Rovio's China operations, as saying that "we would welcome a partnership, but Rovio would need to give them permission to use the Angry Birds game."

The article also quotes an employee of the theme park who claims the establishment had already received permission from Rovio's Chinese representatives, and that the two parties were in talks about a long-term partnership.

Either way, the move makes a lot of sense when you consider how hard it is to take any sort of legal action within China from outside the country. If there's not much you can do to stop someone from profiting off your idea, why not look for a way to get in on the action?

Elsewhere, there's no confirmation that the Chinese theme park and Rovio might meet during the ongoing Angry Birds peace talks.

About the author

Crave freelancer John Scott Lewinski covers tech, cars, and entertainment out of Los Angeles. As a journalist, he's traveled from Daytona Beach to Cape Town, writing for more than 30 national magazines. He's also a very amateur boxer known for his surprising lack of speed and ability to absorb punishment. E-mail John.

 

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