Angry Birds maker rakes in the revenue

Rovio, the company behind the hit-the-pigs game, says it generated $106.3 million in revenue and posted a $67.6 million profit on the franchise in 2011.

Screenshot by Lance Whitney/CNET

Angry Birds is officially a financial powerhouse.

The franchise's creator, Rovio, today announced that it generated $106.3 million in revenue last year. And thanks to a profit margin of about 64 percent, the company was able to post net income of $67.6 million.

Although much of the financial success Rovio enjoyed last year came by way of its popular Angry Birds games, the company also sells a host of consumer products, including stuffed toys and school supplies. Rovio also generated advertising revenue to supplement its operation.

But it's the sheer popularity of Angry Birds games that continues to impress. By the end of 2011, Rovio had hit 648 million game downloads, and the total number of monthly active users reached 200 million. Its employee base grew from 28 people at the beginning of the year to 224 employees.

Looking ahead, 2012 looks to be shaping up nicely for Rovio. The company's titles are on a host of platforms, including iOS, Android, and Mac OS X, and its recently launched Angry Birds Space has proven wildly popular. After just 35 days of availability last month, the game had posted 50 million downloads , making it the "fastest-growing mobile game" ever released, according to Rovio.

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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