Angela Ahrendts, Apple's next retail chief, talks energy and intuition
In a TEDx Hollywood talk earlier this year, the company's incoming retail chief talks about the power of feeling over thinking.
Late Monday, Apple announcedthat it has tapped Burberry CEO Angela Ahrendts to lead its retail efforts in a newly created position reporting to CEO Tim Cook, starting next spring.
Apple has a reputation for going with intuition. Steve Jobs famously hated focus groups, and instead followed an internal compass. It would appear Apple's new hire has the same sensibilities. In a TEDx Hollywood presentation she gave in March of this year, Ahrendts delved into the power of "human energy."
Ahrendts, who was raised by a "spiritual mother and philosopher father," says she believes in the motivational power of energy: "Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things," she said.
Watch all rest of Ahrendts' talk below: