Android users prefer mobile apps over mobile Web
Android device owners spend twice as much time using mobile apps as they do using the mobile Web, according to a new report from Nielsen.
Android owners like to use mobile apps over the mobile Web, says a new study from Nielsen.
The average Android user in the U.S. spends 56 minutes a day surfing the Web and firing up apps on their phone. In that amount of time, two-thirds is spent using mobile apps, while only one-third is spent using mobile Web sites.
Even further, among the hundreds of thousands of apps available in the Android Market, only a small number of them are used the majority of the time.
The top 10 Android apps chew up 43 percent of the time spent by Android users, while the top 50 grab 61 percent of time spent, according to Nielsen.
Estimating more than 250,000 Android apps currently available, this points to more than 249,950 that have to battle for the remaining 39 percent of an Android owner's attention.
Nielsen compiled this information from its Smartphone Analytics, a new service that looks at data from meters installed on iOS and Android smartphones.
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Whether they're using apps or the Web, smartphone owners are consuming more and more data. In June, Nielsen found that the average user is grabbing 89 percent more data each month compared with last year. The amount of data used per month jumped to 435 megabytes in the first quarter, up from 230MB during the same period in 2010.
Android owners in particular eat up the most data, according to another Nielsen study from June. Specifically, Android users captured 582MB of data each month during the first quarter, compared with iPhone users, who consumed 492MB of data.