Android apps show big potential for growth

People with Android-based phones are downloading applications frequently. As the number of handsets grows, Android phones are likely to become viable rivals to the iPhone.

This was originally posted at ZDNet's Between the Lines.

Android, iPhone and iPod Touch users are all highly engaged with applications and frequently download them to their devices, according to a new survey from AdMob.

However, Android has a much smaller base of devices and thus has more upside ahead.

AdMob, a company that tracks mobile Web and application usage, found that Android and iPhone users download nine to 10 apps a month and iPod Touch users download 18 a month. More than half of the Android and iPhone users spend more than 30 minutes a day using apps, according to the survey results released Thursday (PDF).

That's some serious engagement and a lot of runway for Android. Why? Android-powered devices-- T-Mobile's MyTouch is the headliner--are hard to come by. However, that's changing as Motorola will be taking Android handsets to large carriers like Verizon Wireless in the fourth quarter.

AbMob

Simply put, Android has a nice base of engaged users already. More distribution is likely to make it a more viable rival to the iPhone.

AdMob

AdMob

AdMob

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Top 5: Cars with best resale value

Brian Cooley runs down the top five US automobiles with the best resale value in 2015, five years after original sale.

by Brian Cooley