And that's the way it is

CBS marketing guru George Schweitzer remembers Walter Cronkite.

When I started my career with CBS, the CBS Broadcast Center in New York was truly "Cronkite's house." The Cronkite Studio was a newsroom of its own--writers, producers, assistants, with Walter at his anchor desk as the Managing Editor. Every day, the whirl of activity in there grew steadily as airtime approached. As an aspiring broadcaster, I loved walking by the door and catching a quick look inside. It was intimidating, and always mesmerizing. Walter (Mr. Cronkite!) truly was a presence. I was lucky enough to be part of CBS News convention and election coverage, and some of the space mission coverage, when he held the anchor chair. They said he had "iron pants," because he could sit for so long. You could tell how much he loved it. And I was so inspired.

Tags:
Tech Culture
About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

    Join the discussion

    Conversation powered by Livefyre

    Don't Miss
    Hot Products
    Trending on CNET

    HOT ON CNET

    Find Your Tech Type

    Take our tech personality quiz and enter for a chance to win* high-tech specs!