Analog cassettes: The hiss shall rise again

The lowly analog cassette is making a comeback. In 2012, sales were up 13 percent, and the surge continued in 2013!

dsc4511.jpg
Analog cassette tapes at Other Music Steve Guttenberg/CNET

Sony has been in the news of late for its radical new tech that crams 185TB of data onto a single analog-style cassette tape. That's a very different story -- I'm referring to old-school, all-analog music cassettes that indie labels and DIY artists are cranking out now.

When I chatted with a clerk at Other Music in Greenwich Village, he told me genres are mostly limited to new garage rock, noise, and experimental electronic fringe stuff, but the store has sold cassettes for quite a few years. The difference is there's a lot more cassettes coming out over the past year or so. He admitted collectibility among college-age customers might be part of cassette's appeal, but older folks are also looking for tapes.

Analog cassette players are hands-on machines; most don't have remote controls, just like the other analog "player," aka turntables. That's what I like about analog formats: you have to get physically involved to play them. Cassettes were the original "lo-fi" format, but that never hindered their popularity in the '70s, '80s and '90s.

Another big draw for cassettes is price -- they were always cheap, and they now sell for half of what CDs go for, and a lot less than new LPs.

About the author

Ex-movie theater projectionist Steve Guttenberg has also worked as a high-end audio salesman, and as a record producer. Steve currently reviews audio products for CNET and works as a freelance writer for Home Theater, Inner Fidelity, Tone Audio, and Stereophile.

 

Discuss Analog cassettes: The hiss shall rise again

Conversation powered by Livefyre

Show Comments Hide Comments