Reuters reported that an outright sale of the company isn't a priority and that AMD may consider selling its patent portfolio.
A person familiar with the situation told CNET that AMD has worked with J.P. Morgan, but it's not considering selling the company.
An AMD spokesman, meanwhile, said that "AMD is not actively pursuing a sale of the company or significant assets at this time."
"AMD's board and management believe that the strategy the company is currently pursuing to drive long-term growth by leveraging AMD's highly-differentiated technology assets is the right approach to enhance shareholder value," AMD said in a statement.
AMD shares initially soared nearly 20 percent following the news. They eventually closed up 5 percent to $2.09 and slid about 3 percent in after-hours trading.
Even if it's not planning to sell itself, AMD's move to explore its options isn't particularly surprising given the company's recent hardships.
The Sunnyvale, Calif., company, which makes processors for PCs and servers, has been struggling to adapt to the rise of smartphones and tablets. It doesn't currently provide chips for such products, and it has also been squeezed by traditional rivals Intel and Nvidia as the PC market continues to slow.
As a result, AMD has been taking steps to reduce its costs, including laying off a significant portion of its staff,. It also has been focusing more on its server business, buying start-up SeaMicro and its low-power server business.